Favourite Album: Demon Days – Gorillaz.

Favourite Gig: Gregory Porter, Jamie Cullum, Corinne Bailey Rae at Blenheim Palace… with Mum.

Favourite Festival: Glastonbury, Garden Festival (now Love International), Secret Garden Party, Lost Village.

Ross Patel is a Founder, CEO & Consulting Advisor seeking purpose in practice with 10+ years of diverse experience in music, media, entertainment, sustainability & tech.

Passionate about team and talent management, creating platforms to launch and support creatives, talent, brands, and events with social impact at the heart.

Co-Founder and CEO of Whole Entertainment Ross diversified the company into a full-suite talent management and consulting agency supporting a roster of creatives with world-class management, business and label services since it was established in 2016. Dedicated to giving back, Ross is committed to making the company carbon neutral by developing low impact practices and carbon off-setting. Working with clients, Ross has built and launched a number of projects where proceeds are donated to charity.

As EVP Partnerships at UMA Entertainment Group, Chaired by Harvey Goldsmith, whose projects include EarthAid Live and HERO The App, Ross is consistently at the forefront of contemporary eco-awareness and is inspired to drive teams towards new ways of thinking and acting, reliably raising important and difficult questions. His ultimate objective is to lay the foundations for a brand-new era where companies can not only thrive and profit, but also do good for the planet and the future of our human race. “Why choose between prioritising ‘good business’ or ‘doing good’ when you can do both”.

Having Co-Founded and held the position of Operations Director at London based creative marketing agency, Sweetshop Media, whose clients include Nokia, Ellesse and Sam Branson, Ross demonstrates an expansive and diverse portfolio that spans digital media, culture and entertainment.

Formerly, Ross has worked with some of the UK’s best music venues and cutting edge events amassing a who’s who of industry professionals and artist contacts along the way. Ross has a wealth of experience creating and overseeing events for thousands of people, with stage and venue management and lineup curation roles at renowned festivals such as Glastonbury, Secret Garden Party, Love Saves The Day, Boomtown, Outlook and Dimensions as just a few certified examples of expertise.

In addition, Ross has been an integral part in some of the elite brands and projects within the music sector. 3500 capacity venue Motion Bristol / Bristol In:Motion and Eton Messy are shining examples of this, and as a Senior Manager at Grade management, Ross worked across global talent including Roni Size (incl Reprezent Live and Full Cycle Records), Seth Troxler, Groove Armada, Joris Voorn, Ben Pearce, GotSome and more.

Now at the intersection of music, media, tech and climate action his professional ambition is rooted in spearheading a new-age movement aimed at fusing the power of culture, low carbon, low impact and commercial business into a harmonious beacon of sustainable lifestyle.

Ross fosters a unique perspective on culture with a deep understanding of the nuances of various aspects of management from talent to venue, event, production and operations.



Favourite Album: Blood Sugar Sex Magik – Red Hot Chili Peppers / Ten – Pearl Jam.

Favourite Gig: The Pharcyde at jazz cafe / Jay-Z and friends (Nas, Chris Martin, Beyoncé and Gwynyth Paltrow) at the Royal Albert Hall.

Favourite Festival: Glastonbury.

Jamie is a former International Marketing Director at Universal Music Group and spent 20 years honing his skills at the world’s #1 Recording Company where he sat across marketing strategy for both UK and US East Coast repertoire.

For his last three and a half years at Universal, Jamie was responsible for the international exploitation and planning from all of Universals UK labels (Virgin EMI, Island UK, Polydor UK, Decca and Capitol UK). During those years the UK international team saw its best financial numbers in two decades. He was personally in charge of the global plans for Sam Smith, Emeli Sande, Robbie Williams, Iggy Azalea, Disclosure, The Vamps, John Newman, Jack Garratt, The 1975, The Lumineers, Aurora, Chase & Status, Krept & Konan, KSI and many others.

Prior to that Jamie was International Marketing Director for over 4 years for Universal’s US East Coast label Groups which included Republic US, Island Def Jam and Motown Records. During his time in this role he was a key player and creator of global launch plans for the likes of Justin Bieber, Rihanna, Kanye West, Nicki Minaj, Drake, Bon Jovi, The Killers and many more.

International at Universal Music is a microcosm of a record company whereby all aspects of a records release is planned and carried out. This includes digital marketing & PR, brand partnerships, sync, TV & radio marketing, overall social media strategies and of course complex promotional tours around the world. Jamie has expert knowledge of all key music markets plus an enviable list of contacts that include major management, presidents for all the key labels and point people in all relevant music markets around the world.

Now a Managing Director, Co-Founder, EVP & Consulting Advisor across various businesses in music, entertainment, digital media, sustainability & tech. His understanding of global business frames everything he does with talent management, also helping to create global platforms to launch and support creatives, artists, brands, and events with sustainability at its centre.

He is currently across three separate companies: starting with Co-Founder & Co-Managing Director of Whole Entertainment which is a full-suite talent management and consulting agency supporting a roster of creatives with world-class management, business and label services since it was established in 2016. Whole is committed to making the company carbon neutral by developing low impact practices and carbon off-setting.

Additionally, Jamie is EVP, Entertainment at UMA Entertainment Group, Chaired by Harvey Goldsmith, whose projects include Earth Aid Live and HERO The App.

UMA Entertainment Group is dedicated to progressing environmental sustainability and social good through the power of technology, music, TV and immersive events.

Jamie and the team will be launching various products and initiatives over the next five years, starting with Earth Aid Live and HERO in 2021. A series of global benefit concerts featuring superstar artists, ambassadors and global media partners. The 2021 events will launch a companion app, HERO.

HERO will be a consumer app that looks to solve the problem of individual actions working on a global scale to solve the challenge of climate change, meeting the top-down (systemic, political) with the bottom up (individuals). Advised by a team of scientific and behavioural elites, HERO will become a category king in impact tracking, with a unique global launchpad of Earth Aid Live, and will be endorsed by some of the biggest names, and brands in the world.

Finally, Jamie is also Co-Founder & Global Director of Partnerships at the London based, integrated digital marketing Agency, Sweetshop Media, whose clients include Universal Music, Sony Music, Nokia, Ellesse, Napster, Melody VR and Sam Branson.



Favourite Album: Hunky Dory – David Bowie.

Favourite Gig: David Byrne – American Utopia Tour @ Hammersmith Apollo. The Cure @ Hyde park / The Strokes @ Roundhouse.

Favourite Festival: Glastonbury.

Sam Craven started as an artist signed to Rough Trade in the early 2000s. He then owned and ran a live music venue in Bristol called the Birdcage. After this he moved to London and started working for companies such as: 13 Artists Music Agency, Secret Cinema and Rough Trade Management. Working in various roles such as agent, booker and promoter, live music curator and artist management.

He spent five years at Rough Trade Management under the direction
of Jeannette Lee, Geoff Travis and James Oldham working and facilitating artists
careers such as Jarvis Cocker / Steve Mackey / Parquet Courts / Yak / Georgia / Shame / Back Midi amongst others.

He then went on to co found and head up the tastemaker’s choice record label Council Records.
Successfully launching and running campaigns for artists such as Scalping, Moa Moa, The Wants and Talk Show. Helping artist’s start their career right with forward thinking and artist friendly methods.

He has been managing South London’s Post punk / dance infused outfit for Talk Show. Clearing a path for the them to become one of the best and most exciting prospects the UK has to offer. Securing deals with Yala / Just Isn’t music ( Ninja Tune) / Polydor to propel the band to inevitable stardom.

Alongside this he has curated and continues to curate events and shows for companies such as / Secret Cinema / IVW / Hardwick & Morris / SWSX / Fred Perry / So Young / The 100 Club / The Social and others.



Favourite Album: Channel Orange – Frank Ocean.

Favourite Gig: The Neighbourhood at LCR, UEA / BMTH at Reading / Being hired to play a wedding in Ayr, Scotland.

Favourite Festival: Reading Festival 2014 (Disclosure, SBTRKT, War Paint, Pendulum, Flume).

George’s career began with a work experience placement Universal Music at age 14. There, he worked under Jamie Hole, who has since assumed the role as his mentor. George graduated from Warwick Business School with a First Class Honours degree in Business Management with Finance. He is gaining solid grounding in the industry, from performing in numerous bands, producing records for various artists, and now working with Jamie & Ross at Whole Entertainment. 



Favourite Album: No Messiah – Skinny Living.

Favourite Gig: Billy Lockett at the O2 Shepherd’s Bush Empire.

Favourite Festival: Riomundi Festival.

Graduated in Business Management and Music Performance, Marta holds an MBA and has recently completed a masters in Music Industry Management & Artist Development with Distinction at the University of West London.  She gained valuable experience working as Assistant Manager for a concert promoter and record label in Spain and continues developing her career in the industry with roles in events management, A&R, social media, marketing and business development, and now working with the team at Whole Entertainment.



Favourite Album: Flow State – Tash Sultana / ugh those feelings again – Snoh Aalegra

Favourite Gig: Ben Howard at Royal Festival Hall 20.09.2021

Favourite Festival: Junction 2.

Singer, songwriter and artist based in London, with a degree in Popular Music Performannce in Vocals and an MA in International Music Marketing at Tileyard Education she has gained an extensive experience of all sides of the music industry. Over the years she has developed PR, social media, release strategy, project management, marketing analysis and business skills and is now the latest addition to Whole Entertainment.



Max Hole CBE is the former Chairman and CEO of Universal Music Group International. As head of central functions at UMGI’s headquarters in London, he was responsible for operations in territories and regions worldwide and played a pivotal role in Universal’s £1.2 billion acquisition of EMI.

He was referred to in Billboard as “a serious contender for title of ‘most powerful label executive outside America.” and was dubbed ‘one of the most successful music executives in the last 40 years‘ by Music Week in 2017.