Former International Marketing (& Promotions) Director at Universal Music Group, Jamie spent 20 years honing his skills at the world’s #1 Recording Company where he sat across marketing strategy for both UK and US East Coast repertoire including Justin Bieber, Sam Smith, Eminem and Rihanna.

For his last three years at Universal, Jamie was responsible for the international exploitation and planning of UK signed repertoire from all of Universals UK labels (Virgin EMI, Island UK, Polydor UK, Decca and Capitol UK). During those years the UK international team saw its best financial numbers in two decades. He was personally in charge of the global plans for Sam Smith, Emeli Sande, Robbie Williams, Iggy Azalea, Disclosure, The Vamps, John Newman, Jack Garratt, The 1975, KSI and many others.

Prior to that Jamie was International Marketing (& Promotions) Director for over 4 years for Universal’s US East Coast label Groups which included Republic US, Island Def Jam and Motown Records. During his time in this role he was a key player and creator of global launch plans for the likes of Justin Bieber, Rihanna, Kanye West, Bon Jovi, The Killers and many more.

International at Universal Music is a microcosm of a record company whereby all aspects of a records release is planned and carried out. This includes digital marketing & PR, brand partnerships, synch, TV & radio marketing, overall social media strategies and of course complex promotional tours around the world. JH has expert knowledge of all key music markets plus an enviable list of contacts that include major management, presidents for all the key labels and point people in all relevant music markets around the world.

In 2016 it was time for a new challenge and after meeting Ross Patel (Co-MD and Co-founder) they decided to set up Whole Entertainment, a company that encourages a family environment where a sense of community and inclusiveness is paramount along with hard work. With industry powerhouses Scooter Braun and Max Hole CBE by their side the whole world is waiting to see what will happen next!



Ross Patel is a Founder, Director & Consulting Advisor seeking purpose in practice with 10+ years of diverse experience in music, media, entertainment, sustainability & tech. Passionate about team and talent management, creating platforms to launch and support creatives, talent, brands, and events with social impact at the heart.

Co-Founder and Co-Managing Director of Whole Entertainment Ross diversified the company into a full-suite talent management and consulting agency supporting a roster of creatives with world-class management, business and label services since it was established in 2016. Dedicated to giving back, Ross is committed to making the company carbon neutral by developing low impact practices and carbon off-setting. Working with clients, Ross has built and launched a number of projects where proceeds are donated to charity.

As Strategic Director at UMA Entertainment Group, Chaired by Harvey Goldsmith, whose projects include EarthAid Live and HERO The App, Ross is consistently at the forefront of contemporary eco-awareness and is inspired to drive teams towards new ways of thinking and acting, reliably raising important and difficult questions. His ultimate objective is to lay the foundations for a brand-new era where companies can not only thrive and profit, but also do good for the planet and the future of our human race. “Why choose between prioritising ‘good business’ or ‘doing good’ when you can do both”.

Having Co-Founded and held the position of Operations Director at London based creative marketing agency, Sweetshop Media, whose clients include Nokia, Ellesse and Sam Branson, Ross demonstrates an expansive and diverse portfolio that spans digital media, culture and entertainment.

Formerly, Ross has worked with some of the UK’s best music venues and cutting edge events amassing a who’s who of industry professionals and artist contacts along the way. Ross has a wealth of experience creating and overseeing events for thousands of people, with stage and venue management and lineup curation roles at renowned festivals such as Glastonbury, Secret Garden Party, Love Saves The Day, Boomtown, Outlook and Dimensions as just a few certified examples of expertise.

In addition, Ross has been an integral part in some of the elite brands and projects within the music sector. Motion Bristol / Bristol In:Motion and Eton Messy are shining examples of this, and as a Senior Manager at Grade management, Ross worked across global talent including Roni Size (incl Reprezent Live and Full Cycle Records), Seth Troxler, Groove Armada, Joris Voorn, Ben Pearce, GotSome and more.

Now at the intersection of music, media, tech and climate action his professional ambition is rooted in spearheading a new-age movement aimed at fusing the power of culture, low carbon, low impact and commercial business into a harmonious beacon of sustainable lifestyle.

Ross fosters a unique perspective on culture with a deep understanding of the nuances of various aspects of management from talent to venue, event, production and operations.



Max Hole CBE is the former Chairman and CEO of Universal Music Group International. As head of central functions at UMGI’s headquarters in London, he was responsible for operations in territories and regions worldwide and played a pivotal role in Universal’s £1.2 billion acquisition of EMI.

He was referred to in Billboard as “a serious contender for title of ‘most powerful label executive outside America.” and was dubbed ‘one of the most successful music executives in the last 40 years‘ by Music Week in 2017.

George Williams



George’s career began with a work experience placement Universal Music at age 14. There, he worked under Jamie Hole, who has since assumed the role as his mentor. George graduated from Warwick Business School with a First Class Honours degree in Business Management with Finance. He is gaining solid grounding in the industry, from performing in numerous bands, producing records for various artists, and now working with Jamie & Ross at Whole Entertainment. 



Graduated in Business Management and Music Performance, Marta holds an MBA and has recently completed a masters in Music Industry Management & Artist Development with Distinction at the University of West London.  She gained valuable experience working as Assistant Manager for a concert promoter and record label in Spain and continues developing her career in the industry with roles in events management, A&R, social media, marketing and business development, and now working with the team at Whole Entertainment.



We are looking for someone to join our little family! Click through to see our jobs board