Co-Founder and Co-Managing Director of Whole Entertainment Ross diversified the company into a full-suite talent management and consulting agency supporting a roster of creatives with world-class management, business and label services since it was established in 2016. Dedicated to giving back, Ross is committed to making the company carbon neutral by developing low impact practices and carbon off-setting. Working with clients, Ross has built and launched a number of projects where proceeds are donated to charity.
As Strategic Director at UMA Entertainment Group, Chaired by Harvey Goldsmith, whose projects include EarthAid Live and HERO The App, Ross is consistently at the forefront of contemporary eco-awareness and is inspired to drive teams towards new ways of thinking and acting, reliably raising important and difficult questions. His ultimate objective is to lay the foundations for a brand-new era where companies can not only thrive and profit, but also do good for the planet and the future of our human race. “Why choose between prioritising ‘good business’ or ‘doing good’ when you can do both”.
Having Co-Founded and held the position of Operations Director at London based creative marketing agency, Sweetshop Media, whose clients include Nokia, Ellesse and Sam Branson, Ross demonstrates an expansive and diverse portfolio that spans digital media, culture and entertainment.
Formerly, Ross has worked with some of the UK’s best music venues and cutting edge events amassing a who’s who of industry professionals and artist contacts along the way. Ross has a wealth of experience creating and overseeing events for thousands of people, with stage and venue management and lineup curation roles at renowned festivals such as Glastonbury, Secret Garden Party, Love Saves The Day, Boomtown, Outlook and Dimensions as just a few certified examples of expertise.
In addition, Ross has been an integral part in some of the elite brands and projects within the music sector. Motion Bristol / Bristol In:Motion and Eton Messy are shining examples of this, and as a Senior Manager at Grade management, Ross worked across global talent including Roni Size (incl Reprezent Live and Full Cycle Records), Seth Troxler, Groove Armada, Joris Voorn, Ben Pearce, GotSome and more.
Now at the intersection of music, media, tech and climate action his professional ambition is rooted in spearheading a new-age movement aimed at fusing the power of culture, low carbon, low impact and commercial business into a harmonious beacon of sustainable lifestyle.
Ross fosters a unique perspective on culture with a deep understanding of the nuances of various aspects of management from talent to venue, event, production and operations.