Ross graduated with a 1st Class Honours in Music & Entertainment Industry Management and has three years of large venue club promotion experience, grassroots artist management, business start up insight and a solid network of industry professionals.

He has worked as senior lead manager across global underground stars that include Seth Troxler, Joris Voorn, Roni Size, Ben Pearce, GotSome and Groove Armada.



Former International Marketing (& Promotions) Director at Universal Music Group, Jamie spent 20 years honing his skills at the world’s #1 Recording Company where he sat across marketing strategy for both UK and US East Coast repertoire including Justin Bieber, Sam Smith, Eminem and Rihanna.

For his last three years at Universal, Jamie was responsible for the international exploitation and planning of UK signed repertoire from all of Universals UK labels (Virgin EMI, Island UK, Polydor UK, Decca and Capitol UK). During those years the UK international team saw its best financial numbers in two decades. He was personally in charge of the global plans for Sam Smith, Emeli Sande, Robbie Williams, Iggy Azalea, Disclosure, The Vamps, John Newman, Jack Garratt, The 1975, KSI and many others.

Prior to that Jamie was International Marketing (& Promotions) Director for over 4 years for Universal’s US East Coast label Groups which included Republic US, Island Def Jam and Motown Records. During his time in this role he was a key player and creator of global launch plans for the likes of Justin Bieber, Rihanna, Kanye West, Bon Jovi, The Killers and many more.

International at Universal Music is a microcosm of a record company whereby all aspects of a records release is planned and carried out. This includes digital marketing & PR, brand partnerships, synch, TV & radio marketing, overall social media strategies and of course complex promotional tours around the world. JH has expert knowledge of all key music markets plus an enviable list of contacts that include major management, presidents for all the key labels and point people in all relevant music markets around the world.

In 2016 it was time for a new challenge and after meeting Ross Patel (Co-MD and Co-founder) they decided to set up Whole Entertainment, a company that encourages a family environment where a sense of community and inclusiveness is paramount along with hard work. With industry powerhouses Scooter Braun and Max Hole CBE by their side the whole world is waiting to see what will happen next!



Max Hole CBE is the former Chairman and CEO of Universal Music Group International.

As head of central functions at UMGI’s headquarters in London, he was responsible for operations in territories and regions worldwide and played a pivotal role in Universal’s £1.2 billion acquisition of EMI.

He was referred to in Billboard as “a serious contender for title of ‘most powerful label executive outside America.” and was dubbed ‘one of the most successful music executives in the last 40 years‘ by Music Week in 2017.



Scooter Braun is an American entrepreneur, record executive, talent manager, investor, philanthropist, and record label owner. The founder of entertainment and media company SB Projects, Braun represents, most notably, Justin Bieber and Ariana Grande, among other artists such as Carly Rae Jepsen, J Balvin, Demi Lovato, and Tori Kelly. He was nominated for a Grammy Award in 2016.

Braun is also co-founder of the comic-film studio, Mythos Studios, along with Hollywood producer David Maiseland co-owner of the esports team 100 Thieves.

In 2013, Braun was included on the annual Time100 list of the most influential people in the world. In 2018, Braun co-organised March for Our Lives, the student-led demonstration for stricter gun laws which USA Today measured as the largest single-day protest in Washington, D.C.history.