The process started by liaising with our diverse network of TikTok influencers to coordinate a strategic activation for Tomi’s song. We spoke to hundreds of influencers, and reduced the shortlist down to 10-15 high-impact influencers who we analysed to have the greatest potential for Tomi’s song.
To determine the best influencers, we used countless statistics, software and good old fashioned intuition to determine the most compatible audiences, demographics, content types and influencer personalities.
Through careful selection and guidance, our chosen influencers launched a storm, helping Tomi’s music to go viral across TikTok and Instagram.
Following completion of the campaign, here’s what we achieved:
– We reached 34 Million people on TikTok, with 4.7 Million Views in Total (across TikTok and Instagram).
– Tomi’s TikTok profile grew 250%
– Tomi’s Instagram grew 160% (from 2,500 to 6,500)
– Profile visits skyrocketed by 1100% in 24 hours (from 2300 to 27,000).
In total, we generated 1300 user-generated content videos (across the multiple audio clips the influencers and users chose to record to), all promoting Tomi’s debut single “Just A Little”.
This led to more than 300,000 streams in less than 1 month. Not a bad start for a brand new artist.