We design and deliver standout, highly branded physical products that you and your fans fall in love with.

For Billy Lockett’s ‘Reflections’ EP, we executed a full digital and physical product branding, design and manufacturing.

From start to finish.

Products included digital artwork for each single + the EP, physical vinyl sleeve and stickers, CD onbody, digisleeve and a beautifully premium booklet.


The design sparked from a series of photoshoots coordinated between ourselves and the photographer. We carried out multiple shoots to absolutely nail the ‘theme’ of the EP.

One shoot stood out head and shoulders above the rest, so we ran with it.

Matching the Meaning

One of our requirements was to ensure the EP’s meaning matched the artwork and branding for Billy’s campaign. We settled on reflecting Billy across the horizontal, but flipped to suggest ‘darkness’ or subtle ‘imperfection’.

Having an Impact

Following our company values, we reduced our negative impact on the environment by choosing recycled materials where possible, removing plastic shrink-wrap from our order, and removing other elements of plastic where possible from all of our physical products.

We’ve also signed onto a tree planting initiative, where a portion of Billy’s merchandise sales will go towards benefiting the environment.

Let’s see how we can help you.